I help founders grow — and find the money leaking while they do.

I spent two decades scaling digital brands — including the founding team at Netmeds, which grew to 7 million users and a national name. I negotiated cricket sponsorships in the MS Dhoni years that generated ₹2000 Cr+ in earned media — while saving ₹50–75 Cr through hard negotiation — and built the ad-sales and partnership teams that opened new revenue.

But the work I'm proudest of is quieter: the money I saved. Early MarTech and fraud-cutting saved ₹8–10 Cr in marketing spend. And when Adiquity (a Flipkart Group company) was running ad fraud in our acquisition campaigns, I caught it — and won the legal case.

Find the waste. Expose what's hidden. Protect the founder's money.

That instinct is why I build tools now — and why founders bring me in. Growth matters. But growth without waste is what actually compounds.